What Is Customer Relationship Management – CRM?
Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization’s point of view, this entire relationship encompasses direct interactions with customers, such as sales and service-related processes, and forecasting and analysis of customer trends and behaviors. Ultimately, CRM serves to enhance the customer’s overall experience.
Engage with customers, get insights about your business, predict customer behavior, and build a scalable sales organization with CRM.
Software that works the way you do.
When it comes to a CRM solution, one size doesn’t fit all businesses. That’s why Perfex CRM lets you to not only easily add industry specific modules and custom buttons but also change the overall look and functionality to match your business. Get a CRM that works the way you do.
- CRM includes the principles, practices, and guidelines that an organization follows when interacting with its customers.
- Often used to refer to the technology companies and the systems, such as Salesforce, that help manage external interactions with customers.
- The major areas of growth in CRM technology include software, cloud computing, and artificial intelligence.
Grand View Research estimates the CRM market will grow from $36.5 billion in 2017 to over $80 billion in 2025.
Your CRM Can Be Customizable To Your Business
Businesses come in different shapes and sizes and therefore, it’s always important to look for a CRM solution which can be tailored to your needs. Make sure you can modify, remove or embed your own setup through settings and preferences to get the software to work the way that you do. This goes a long way into personalizing the software for each user and increases user adoption.
We have the ability to tailor made the CRM solution to your needs.