WHITE HAT SEO APPROACH
Analysis of meta sets/keywords, visible text and code to deter mine how well you’re positioned for search engines.
Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment.
Keyword analysis. From nomination, further identify a targeted list of key words and phrases.
Baseline ranking assessment.
Content Optimization and Submission:
Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings.
Place strategic search phrases on pages.
Continuous Testing and Measuring.