SEO – Search Engine Optimisation

 

WHITE HAT SEO APPROACH

Website analysis:

Analysis of meta sets/keywords, visible text and code to deter mine how well you’re positioned for search engines.

Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment.

Keyword analysis. From nomination, further identify a targeted list of key words and phrases.

Baseline ranking assessment.

Content Optimization and Submission:

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings.

Place strategic search phrases on pages.

Continuous Testing and Measuring.